XML sitemaps just turned 18 in June, and in honor of its full-fledged introduction into adulthood, I’m breaking down how XML sitemaps work, how to build one, and why XML sitemaps offer a boatload of ...

Google confirms that automatically setting current dates in XML sitemaps provides no ranking benefit. Sitemap dates should only be updated when actual content changes. Google can easily identify and ...

SEO is an important part of an online administrator or digital content manager. An effective website is not just appealing to human visitors – they are also be easy for online spiders and bots to ...

Google's John Mueller explained that changing the dates in your XML Sitemaps lastmod date to all show today, the most recent day, won't favor your rankings or SEO. He said on Reddit, "setting today's ...

Google's Gary Illyes confirmed that Google does indeed check to see if an XML sitemap has a change in it before reprocessing the XML sitemap file. The reason Google does this is because it doesn't ...

Google Search Advocate John Mueller and Analyst Gary Illyes share SEO tips for news publishers during a recent office-hours Q&A recording. Taking turns answering questions, Mueller addresses the ...