There are two types of sitemaps: HTML and XML. HTML sitemaps guide visitors, mostly. XML sitemaps guide search engine bots, to ensure they find a site’s URLs to index. Understanding the strengths and ...

For publishers, this matters a lot. You may publish evergreen guides, update old articles, build topic clusters, add new categories, or remove outdated pages. Search engines can often find many of ...

Learn how to use Python to reorganize your XML sitemaps and help you isolate indexing problems on your website's most important pages. One of the main benefits of combining programming and SEO skills ...

Confused about whether you need XML or image sitemaps and how important they are to Google? Gain a better understanding in this Ask An SEO column. As Google’s search results have increasingly become ...