There are two types of sitemaps: HTML and XML. HTML sitemaps guide visitors, mostly. XML sitemaps guide search engine bots, to ensure they find a site’s URLs to index. Understanding the strengths and ...

For publishers, this matters a lot. You may publish evergreen guides, update old articles, build topic clusters, add new categories, or remove outdated pages. Search engines can often find many of ...

In this edition of Ask An SEO, we break down a common point of confusion for site owners and technical SEOs: Do I need both an XML sitemap and an HTML one, and which one is better to use for SEO? It ...

Confused about whether you need XML or image sitemaps and how important they are to Google? Gain a better understanding in this Ask An SEO column. As Google’s search results have increasingly become ...